Brand Management
·
Head Office
CRM Senior Executive (Nespresso)
We usually respond within three days
Key Responsibilities:
- Fully understand on Nespresso CRM norms and objectives
- Developing marketing campaigns and schedule EDM
- Supervising all EDM and campaign plan has been managed and execute
- Developing CRM monthly report
- Measure and report on the performance of CRM against goals (KPI)
- Analyze the report and strategizing for improvement or corrections
- Liaise closely with Nespresso team, Kanmo team (CRC, DOM, IT) for all CRM alignment
- Conduct market research and analyze trends to identify new opportunities and improve campaign performance
- Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
Requirements:
- Bachelor’s degree in Business Administration, Marketing, Information Technology, or a related field.
- 2-4 years of relevant experience in CRM or loyalty program management.
- Experience in using CRM tools and software and loyalty management platforms (e.g. Moengage, Clevertap, Capillary) for customer data management, segmentation, and analysis.
- Demonstrated experience in preparing Email, WhatsApp, SMS campaigns, coupons, and implementing customer loyalty programs for Offline and Online stores.
- Expertise in segmenting customers based on behavior, preferences, and demographics to create targeted marketing campaigns.
- Excellent written and verbal English and Bahasa communication skills for effective customer engagement and internal team coordination.
- Proven ability to identify and resolve CRM-related customer issues and challenges.
- Ability to execute CRM and loyalty initiatives, and manage multiple projects simultaneously.
- Ability to generate and present reports on CRM and loyalty program performance to stakeholders.
- Deep understanding of customer behavior and preferences, and a commitment to providing excellent customer experiences.
- Familiarity with marketing automation tools and basic knowledge of HTML/CSS for email campaigns is a plus.
- Proficient in Excel and Power Point
- Department
- Brand Management
- Role
- Nespresso
- Locations
- Head Office
- Employment type
- Full-time
Head Office
Brand Management
·
Head Office
CRM Senior Executive (Nespresso)
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