Key Responsibilities:

• Conduct live streaming sessions on Digital and Ecommerce Platform to showcase products, promotions, and engage with the audience.
• Plan and execute interactive and entertaining live streams to increase brand visibility and drive sales.
• Develop creative and engaging content tailored to the target audience.
• Collaborate with the merchandising and marketing team to align live streaming content with overall brand messaging and campaigns.
• Foster a positive and interactive community by responding to comments, questions, and messages during live streams.
• Encourage user participation through giveaways, challenges, and other interactive features.
• Effectively demonstrate and highlight product features and benefits during live streams to encourage sales and conversions.
• Stay informed about product updates and promotions to provide accurate information to the audience.
• Monitor and analyze key performance indicators (KPIs) related to live streaming, including viewership, engagement, and sales conversion rates.
• Provide regular inputs to traders team to optimize future live streaming strategies.

Requirements:

• Strong understanding of social media trends, especially on TikTok and Shopee.
• Excellent communication and presentation skills.
• Creative mindset with the ability to develop engaging content.
• Ability to adapt to a fast-paced and dynamic environment.
• Strong interpersonal skills and the ability to connect with a diverse audience.