Key Responsibilities:

• Oversee and guide the implementation of brand strategies across multiple brands to ensure the achievement of sales targets and profitability
• Plan, budget, and manage division resources, including the implementation of programs and policies, to optimize productivity and engagement of the team.
• Develop and execute strategies to enhance brand positioning, market presence, and customer experience.
• Collaborate with cross-functional teams, such as marketing, sales, operations, and finance, to align business objectives and drive cohesive brand strategies.
• Monitor market trends, consumer insights, and competitive landscape to identify areas for improvement and capitalize on emerging opportunities.
• Identify and evaluate potential new store locations that align with brand standards and contribute to business growth and market penetration.

Requirements:

• Bachelors degree holder
• More than 10 years of working experience of which the last 7-8 years should be marcom experience activating both the offline and online spaces.
• Team management experience is a must.
• Should have worked with global principals before. Alternatively local brand experience is fine as long as the candidate has worked in a an organization where the local brand was owned rather than franchised.
• Must have familiarity with the principals of media planning & execution, especially as it relates to digital marketing including KOL planning and execution.
• Must have familiarity with basic market research tools and techniques and should have evidenced usage of the same at different points within the career.
• Must have experience of content creation either individually or by directing other departments/ 3^rd parties in the context of social media (non ads), events, design & multimedia.
• Familiar with principles of P&L’s and ability to understand and shape the impact of marcom initiatives on the P&L
• Fluent in English and Bahasa with good public speaking/presentation skills