Objective: Supporting Marketing Communication Manager to ensure positive growth of the brand image through development and efficient Strategic Marketing & Promotion that can help company to meet its financial goals. Key Accountabilities:
1) Conceptualizing, planning and executing of strategic marketing plan for the brands in order to boost the brand image and sales which includes ATL & BTL activities, events activation, partnerships, and in-store program.
2) Ensuring effective and efficient branded communications including digital/ social media platform, print communication and advertising.
3) Analysis of the effectiveness of all marketing efforts including their contribution to the effectiveness of sales campaigns.
4) Manage of other ad hoc marketing activities as requested by brand Managing external parties (media, influencers, agencies)