Marketing Analytics and Segmentation Senior Manager

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This new role at Kanmo has been created to help drive our marketing performance using analytics and segmentation. You will be a hands-on senior analyst used to analysing customer data, marketing campaigns and web analytics. Key outputs will be to provide insists in delivering better segmentation, improving targeting and marketing campaign performance and understand attribution modelling over our channels. We use a mixture of customer databases, web analytics tool and for E-CRM we use Dot Digital. You will drive analytics as a stand-alone role, but also manage our E-CRM (EDM/SMS/WA/App Push team) and assist them in building automations and segments.

Job Responsibility:

  • Managing our Dot Digital tool to optimise its value
  • Manage other attribution and analytics tools to understand our campaign performance
  • Use statistical tools to identify, analyse, and interpret patterns and trends in complex data sets that could be helpful for the diagnosis and prediction 
  • Preparing reports for the management stating trends, patterns, and predictions using relevant data
  • Preparing final analysis reports for the stakeholders to understand the data-analysis steps, enabling them to take important decisions based on various facts and trends


  • Candidate must possess at least a Bachelor's Degree, Master's Degree / Post Graduate Degree, any field.
  • At least 7 - 10 years of working experience in the related field is required for this position
  • Verbal and Written communication skills & Fluent in English is a must
  • Strong mathematical skills to help collect, measure, organize and analyse data
  • Knowledge of programming languages like SQL, Oracle, R, MATLAB, and Python • Technical proficiency regarding database design development, data models, techniques for data mining, and segmentation
  • Proven working experience in data analysis
  • Experience in handling reporting packages like Business Objects, programming (JavaScript, XML, or ETL frameworks), databases 
  • Proficiency in statistics and statistical packages like Excel, SPSS, SAS to be used for data set analyzing 
  • Knowledge of how to create and apply the most accurate algorithms to datasets in order to find solutions
  • Problem-solving skills
  • Accuracy and attention to detail 
  • Adept at queries, writing reports, and making presentations 
  • Team-working skills, ability for critical thinking, and having a systematic and logical approach to problem-solving 

Or, know someone who would be a perfect fit? Let them know!

Head Office

Menara Era
10410 Kecamatan Senen Directions View page

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