Trade Marketing Manager

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Key Responsibilities:

  • Lead trade marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectationsIdentify and develop necessary Point of Sales tools to increase brand presence, category share and improve customer satisfaction, including in e-commerce/marketplace and modern trade
  • Develop Consumer promotions in collaboration with Brand Manager and Sales Manager and support channel executions
  • Create and maintain trade calendar of activities working with both the Sales & Marketing team
  • Monitor and evaluate TM programs and activities to measure effectiveness and recommendation of improvements as needed
  • To implement and track Trade Marketing program for retailers with commercial and marketing teams designed to increase sales and brand/category presence
  • Carry out specific Trade Marketing program, respecting company commercial policies, company strategy with the retailers and brand equity
  • Work closely with the sales & marketing team to ensure that trade marketing strategies are aligned with marketing objectives and sales revenue targets
  • Report sales needs and field intelligence or insights to commercial / marketing teams
  • Analyze brand sell through results by channel and make recommendations to increase resultsManage budget (trade promo budget) and ROI for his/her specific Trade Marketing activities


  • Diploma or Bachelor degree holder any field.
  • Minimum 5 years experience in Managerial level especially handle trade marketing
  • Proficient communication in English

Technical competency required:

MS Office 2010 or above

Usually responds within three days

Or, know someone who would be a perfect fit? Let them know!

Head Office

Menara Era
10410 Kecamatan Senen Directions View page

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